Matt Cutts on Local Search and Results by IP
How Does a User’s Location Affect Search Results-
Would I “much rather see a plumber” that lives next door or one that has an actual business location that services my area and has good reviews? I know that finding the closest food spot or retail stores makes sense, but plumbers, landscapers, electricians, and pest control, are services that come to your location. I know that the service area is still a debate, but when I see affiliate marketers, Maps Listing “Sapulpa” services, & spammers showing up on the maps, I have to believe there is a better way.
I believe that Google looks to it’s users to give the final say. Of course with maps being so new that data has very little history. So how can they determine which approach is the best? It’s a tough job that Matt and the Google team have. I’ve got affiliates knocking on my door saying, “Look we rank in the map!” I personally don’t want to take the risk of loosing my Google place listings. But it sure is tempting when www.pestcontrol-deals.com
shows up in the maps for locations I don’t simply because they have fake, borrowed, or rented addresses. But at the same time, I don’t really want to pay someone who is ultimately competing for a position that I want.
As it sits right now, Bulwark services 9,000 plus residents of the Greater Charlotte Area. Bulwark has asked their customers to give us reviews on Google. With last year’s survey reporting that 97% of our customers would recommend us, Bulwark feels pretty comfortable with asking them to review us. Our Charlotte office has just over 100 reviews on Google. But with current rules in play, our business will never show up in a map result for a “Charlotte Pest Control” search. Why? Because we don’t have an address within the city limits of Charlotte. We operate out of Matthews, NC.
Of course Matt did say to Kate and me last year when addressing adding residential locations for a service company with home based techs,
“How can we tell the guys that operate out of homes it’s okay to have your home listed and then the other guys no? That’s a gray area.”
Gray Hat
Gray area…? That means if called into be judged by a google staff there is no defining line, so you are left at the mercy of the unidentified judge. Often, you are suspend until a final judgment is made. So even when you may fall back into the good grace of Google, you are penalized while your fate hangs in the balance… yes a hanging none the less.
Gray area means risk. And there are those that love to take the risky roads of Sapulpa. Crap shots can win big. You can hear and often see the jackpot winners jumping and screaming. You may envy them as they rack in their winnings. But you will seldom hear the cries and tears of the risk takers that loose it all. Many witness and remember the winners. But how many people feel the pain and loss of the losers as they step up and throw the dice?
Bug Control solves pest that can ruin your home and hurt your solace . Get rid of home invaders . Get rid of insects . Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Family pest control company for all you Sapulpa, OK pest control needs. Get scheduled for a Sapulpa pest control treatment today!
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Matt Cutts on Local Search and Results by IP
April 29, 2010 - 1:45 AM No Comments
