Sapulpa bug/pest control by Bulwark Exterminating

Thank you, Thank you, Thank you Matt Cutts for fixing your google maps! (Not sure if he deserves all the credit but he was the google employee that reassured me that this would happen).  I must say that I am very optimistic about google maps and the direction they are heading.  Here are a couple of things you may want to be aware of when it comes to the future of google maps:

1st and most important…

Google Map extends to service areas of businesses!

This is the best news I have had all week!  In fact, Matt Cutts and Google will be receiving thanks in my Thanksgivings giving celebration this week! I had the pleasure of addressing my concern to Matt at Pubcon two weeks ago, thanks to an introduction given by Kate Morris, an SEM Gem.

Matt essentially admitted that google was cleaning up the mess it had accumulated from mining the information that was out there for local search. He assured me that the most recent update in the google maps was that they were now pushing their own information for the map results, not 3rd party info.  I mentioned my concern in that the current maps only showed listings within the actual metro city and that this was not reflective of the service areas of many service companies, (cough “Pest Control companies” cough). Matt assured me that they were aware of this and that they were working to correct this….

Two weeks later I get this…

Phoenix Pest Control Map in Google Maps

So if you notice the map title “Pest Control near Tempe, AZ” … Go through the results and you will notice that the first listing “A” falls right on the town of Tempe.  But “C” Bulwark Exterminating is not within the Tempe city limits… Awwesoooome!

Again… Tempe results show Bulwark Exterminating… not in Tempe… Actual address…

Two weeks ago this search would only give results in Tempe.  Now it gives results of companies that service Tempe but don’t fall within Tempe, AZ.  Thank you Google! FYI I have only experienced this phenomenon in the Phoenix area. But I have high hopes that this will roll out to our cities.

2ndly an update for the San Fransisco maps…

Google is currently beta testing their google maps for advertising:

Search done for San Francisco Attorney

Good? … possibly. What if I were already in the top 7, would I get charged for the click? And when they click on the map the sponsored listings no longer show.  The down side I see to this is that the sponsored listings don’t show the reviews. Reviews are huge for CTR.  I would prefer the sponsored list show my reviews and take you to the google review page. But as I have not tested this yet, I really have no constructive input. Just making you aware of what is on the horizon. Great thing about the internet is that you can always test… the bad thing is that you are always testing.

So as always… “The Future is so Bright that I’ve go to wear shades.” (Yes I am singing in my head.)

What a great day!

Happy Thanksgiving to all!!!

This just in from WebProNews.

Google will be adding tweets to search results…

Love you guys, but this is a little delayed!  I posted a new website purely for the fun of it… Yes I love my job!… about 3 weeks ago.  Then I tweeted it.  Well the tweet showed up on google long before the website ever did.  And the only location you find a link to this new website is on my tweet.  Check it out… Google BlackShirtSapulpa.com… By the way… the only thing black about it is the shirt. I bought it purely so I could make a T-Shirt. I am sure it will be one of the most expensive T-Shirts I have ever bought.

Your results will show the actual domain now and then tweet under it.  If you didn’t think Google was interested in your tweets then you are falling behind. Tweets on the other hand, are typically not going to rank well.  They are supplemental to good Sapulpa.  I like twitter, but I would never build my optimization plan centered around Twitter, or Facebook or any other social media.  Including google’s new Wave…  If you haven’t checked into the wave then go read up on it by someone who’s taking a test drive on it now… GOOGLE WAVE.

With that said, YES YOU SHOULD TWEET.  NO YOU SHOULD NOT SPAM TWITTER.

Tweet Tweet, but please be Sweet…

PEST CONTROLLERS- Don’t just send out endless ads about your company.  You won’t make many friends on twitter that way.

I hate to bring up past experiences that I would rather forget, but I can’t ignore the lessons I have learned.  I once was involved in a MLM – Marketing Pyramid.  I tried to sell everyone I knew and everyone I didn’t know.  Perhaps it was just my leadership who told me to go steal hourly employees from the mall, but I chased people away.  I looked at everyone as if they were money bags.  That is absolutely a horrible thing to do.  I have since repented… I was very young and naive at the time…. sorry making excuses… I told you I didn’t like to bring up the past!

Morale of the story, Don’t just tweet to sell your service.  Tweet to connect and communicate.  Sure, I support sending out a reminder on occasion about what you do, but every 5 minutes is not an occasion.

… If I could only control the pests on twitter.  =)

-Thos003

Phoenix Pest Controller for hire.