Sapulpa bug/pest control by Bulwark Exterminating

Let the Local Service Area Tournament Begin!

New to your LBL as of TODAY: Service Areas and Location Settings!

My Fist Reaction:

WOW!!!!! YEAH!!!! SWEEEEEEEEEEEEEEEEEEEEEEET!!! … it’s about TIME!

Every chance I had to communicate with someone from google maps I squeek the wheel of, “so when are you going to offer service areas?”  Annoying? Yes. But necessary.  ….So Thanks for listening.

So what does this really mean?

Hopefully this will mean that we are not competing for map positions in all of our service areas.  Whether that is the case or not is a different story.  I believe that they came up the most accurate reason to provide a result by a service area.  “Do customers come to you or do you go to the customer?”

Restaurants, shopping centers, UPS stores, all have customers that go to them.  Pest control companies, plumbers, pool guys, all go the their customers.  That is the perfect qualifier or whether or not you should be in a service area class or a location class.  Minus the fact that some restaurants will offer both delivery and sit down.  But do you want to be a delivery company or a dine in.  Your call.  For my business this new classification is wonderful. Bravo, google.

So how is this going to work?  How are they going to determine who is best fit in the service area?  I would assume that traffic to the businesses website will play a factor.  Searches on that business by IP address will play a factor.  And yes, I imagine that your location will still play a factor.  Especially when all else is equal.

The good news for Google is that all of the Sapulpa experts out there will stop telling companies to spam the maps with fake addresses to be considered local.  The bad news for local smaller companies will be that they are once again put on a platform where they are competing in a division A game, not in a location driven division C game.  The good news for the users is that hopefully the users will get more qualified choices instead of Pop Shop’s ABC.  And as Google sees it, the happier the users are with their experience the better off Google will be.

Plus this puts Google in a whole new realm of Local Business.  Yahoo doesn’t offer this and their maps are littered with bad information even after offering a “featured/paid listing”.  Bing doesn’t offer this.  Google is King of the internet local world. I can’t wait to see when Google offers their own mobile-map-app that allows rating and check-in.  I have no doubt that they will be buying one soon or creating one of their own soon enough.

Pest Control exterminates pest that can harm your residence and hurt your serene atmosphere . Get rid of pests . Get rid of roaches . Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Family pest control services for all you Sapulpa, OK exterminating needs. Call today for local Sapulpa pest control service!

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Google Maps LBL Offers Service Area and Location Setting

Blogging today and I came across an article about the FourSquare Economy. http://www.conversationalcurrency.com/7665/the-foursquare-economy/

They stated that they believe foursquare lacks something…

Here is what they do not have (yet): Currency

I admit that foursquare and similar mobile-local-geo-map-apps are cutting innovation and hold great value. Not sure I would go as far as it’s own economy in need of a currency.

True, American Express has their Rewards Economy. Southwest has their frequent flyer economy of scale. But who is going to manage, control, and place a value on a FourSquare Dollar? Further, would adding a currency to FourSquare de-value it? I know how do you de-value something that doesn’t have a currency…

But part of the value foursquare offers is that it is a free economy where the audience gives feedback for free, and companies can reward their star consumers, for free. Would the foursquare economy collapse if the governing body restricted this free trade of goods between consumers and businesses by adding a currency or taxation?

The value of foursquare varies by the business owner. Foursquare governs this mobile-local-geo-map-apps-population. Foursquare would then need to tax either it’s users or the businesses. Taxing the FourSquare Citizens is not a good idea. Putting a business tax in play to do business in your mobile-local-geo-map-apps-community may work. Taxation with representation? The business benefit must have value in order for businesses to willingly submit to paying the FourSquare Government.

FourSquare’s current currency is points that expire at the end of each week. None renewable. None transferable. And just a little bit of None-sense. The points are only good for bragging rights. But those bragging rights are lost on most because most don’t wear FourSquare Badges like Boy Scout Patches… although you can buy them online here and show your true nerdiness-est.

Gowalla, on the other hand, uses tradeable items. Prairie Dogs, Boots, hats… You can drop and pick up items as you travel. Does that make their currency more valuable?

I use to be a wedding photographer in Phoenix, AZ. I still love photography. But you do loose a little bit of the fun when you are shooting for pay. So not sure if I admit with adding a currency to Foursquare.

The value that FourSquare holds will be exploited and used by gold diggers.

Thanks for joining the conversation!… meaning please add your comments.

Insect Control cures pest that can destroy your house and bother your solace . Get rid of cockroaches . Get rid of roaches . Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Your local Sapulpa exterminators that are highly recommended on Google. Call today for local Sapulpa pest control service!

The rest is here:
Foursquare: The value of mobile-local-geo-map-apps

Businesses can now track their customers on FourSquare!  The press is out and many are feeling that this is both freaky and cool.  If you don’t like it, then your free not to use it.  But none the less the information is there and could prove useful to those that pick the tool up and know how to use it!

Image provided by the New York Times http://bits.blogs.nytimes.com/2010/03/09/foursquare-introduces-new-tools-for-businesses/

Who needs mystery shoppers when you’ve got real shoppers?

I think it would prove very useful for certain types of businesses. If I were a retail store, a restaurant, or any other establishment that had foot traffic then I would be all over it! This would give you one more way to engage your consumer, and to track your consumer’s experiences with your location. J.D. Powers still put it the best, “Every good company listens to its consumers.”  So start listening!

Listen and Engage your customers!

Individuals that use foursquare are aware that they are publicly announcing who they are and where they have been.  For the crowd that says the business is stalking, I say the business is LISTENING.  Further, these individuals probably want to be heard.  If they don’t then they may have a rude awakening when you start to engage them, but better that you tell them.  I for one appreciate the individual that is willing to step out of his comfort zone and tell me that I have broccoli in my teeth.  Awkward? Yes.  But it’s open honest communication that two adults should be okay with.  Just my opinion.

But then again I’m a pest control guy… and no one really comes to visit our offices.  =)

How can you use Foursquare in your business?

Please add your comments! Thanks.

Insect Control helps reduce pest that can raze your sanctuary and blemish your comfort . Get rid of spiders . Get rid of spiders . Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Your local Sapulpa exterminators that are highly recommended on Google. Get scheduled for a Sapulpa pest control treatment today!

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Foursquare Adds Business Analytics

New to Google local business center…

So google wants to be updated? Whatever for…???

This new feature is going to force… umm… allow you to be more interactive with google and your customers.  Absolutely a great tool for local restaurants, clubs, and such.  Still a good tool for services, as you can run promotions and events here.  What google is asking for is interaction.  What they want is your time… and time is money.

Great tool to add to your onslaught of Google Maps.

On the down side…

Here is a glimpse of the the before and after Google maps recent service area changes.

Google had results by service area… and then they didn't

So this is a shot of my trend… what happened?

Google changed their results to show service companies by the service area… My Phoenix pest control location, which is located in metro Phoenix but addressed in Peoria AZ, was granted the service area of Phoenix.  So if you searched Phoenix Pest Control, Bulwark showed up in the maps.  Yahoo!….. (no pun intended)…. And google then snatches it away almost as quickly has they had given it… #fail

So now they are back to only listing businesses addressed in the city searched… a search for Austin pest control shows only locations within the city of Austin…. urghh.  I mean I love it in Austin, as we rank #3 but I am not about to buy up property within every city limit to land in the maps.

The Awkward Google Map Dance Continues….

So you know when you are walking down a semi crowded corridor and you end up face to face with someone going the other direction, and then you do this little shuffle left to right to left… feeling awkward… and hoping the dance will end as you each establish which way you are going to take…. Here in lies the Awkward Google Maps Dance…

On using an employees address that works a route from his home… Matt Cutts… “Grey hat.  How can we let guys that work from home do it and not a legit business?”

Google stance on P.O. Boxes… “NO!”

On getting a mailing address in the city… the Fishkin… “Setting up a DBA and a mailing address is totally legit white hat. Its like getting .AU to do “local” business with the Aussies. I don’t see a problem with that.”

So the mixed messages…. Left… Right… Left… the Awkward Google Dance Continues.

Insect Control cures pest that can destroy your property and spoil your peace of mind . Get rid of home invaders . Get rid of unwanted guests. Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Your local Sapulpa exterminators that are highly recommended on Google. Get scheduled for a Sapulpa pest control treatment today!

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Post to your Place in Google Maps!

Insect Control eliminates pest that can hurt your home and ruin your spotless environment . Get rid of bugs. Get rid of pests . Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Family pest control services for all you Sapulpa, OK exterminating needs. Call today for local Sapulpa pest control service!

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Google maps or should I say SUPERMAP!

Need some help here… no thoughts come to mind.

I am at a loss of words for what to put in this photo above.

“OH PLEASE STOP… NO REALLY… YOU ARE IN THE WAY”

“YOUR NOT A FAVORITE PLACE, BUT THEY ARE!”

Oh… No.. The paparazzi finally found me! Please stop!

Now showing on google maps.

Get a load of this guy! Its not him its the google maps they are after! Local hot spots are becoming hotter as google maps dons businesses with “We’re a Favorite Place on Google.” Okay… maybe not this hot.

Please give me your ideas on what to say or which one you like better.  Thanks!

Insect Control controls pest that can destroy your house and bother your comfort . Get rid of spiders . Get rid of spiders . Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Your local Sapulpa exterminators that are highly recommended on Google. Get scheduled for a Sapulpa pest control treatment today!

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The paparazzi finally found me!

Insect Control eliminates pest that can harm your sanctuary and damage your spotless environment . Get rid of pests . Get rid of ants. Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Local family pest control services. Call today for local Sapulpa pest control service!

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Reviews By A Google User…

Bug Control helps reduce pest that can harm your residence and wreck your serene atmosphere . Get rid of insects . Get rid of bugs. Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Small enough to care, but Big enough to do it right. Call today for local Sapulpa pest control service!

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Newspaper Black Opps on Black Friday

Bug Control helps reduce pest that can hurt your residence and destroy your tranquil dwelling . Get rid of pests . Get rid of spiders . Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Small enough to care, but Big enough to do it right. Get scheduled for a Sapulpa pest control treatment today!

Originally posted here:
Newspaper Black Ops on Black Friday

Thank you, Thank you, Thank you Matt Cutts for fixing your google maps! (Not sure if he deserves all the credit but he was the google employee that reassured me that this would happen).  I must say that I am very optimistic about google maps and the direction they are heading.  Here are a couple of things you may want to be aware of when it comes to the future of google maps:

1st and most important…

Google Map extends to service areas of businesses!

This is the best news I have had all week!  In fact, Matt Cutts and Google will be receiving thanks in my Thanksgivings giving celebration this week! I had the pleasure of addressing my concern to Matt at Pubcon two weeks ago, thanks to an introduction given by Kate Morris, an SEM Gem.

Matt essentially admitted that google was cleaning up the mess it had accumulated from mining the information that was out there for local search. He assured me that the most recent update in the google maps was that they were now pushing their own information for the map results, not 3rd party info.  I mentioned my concern in that the current maps only showed listings within the actual metro city and that this was not reflective of the service areas of many service companies, (cough “Pest Control companies” cough). Matt assured me that they were aware of this and that they were working to correct this….

Two weeks later I get this…

Phoenix Pest Control Map in Google Maps

So if you notice the map title “Pest Control near Tempe, AZ” … Go through the results and you will notice that the first listing “A” falls right on the town of Tempe.  But “C” Bulwark Exterminating is not within the Tempe city limits… Awwesoooome!

Again… Tempe results show Bulwark Exterminating… not in Tempe… Actual address…

Bulwark Exterminating – Phoenix Pest Control
10401 N 91st Ave, Peoria, AZ

Two weeks ago this search would only give results in Tempe.  Now it gives results of companies that service Tempe but don’t fall within Tempe, AZ.  Thank you Google! FYI I have only experienced this phenomenon in the Phoenix area. But I have high hopes that this will roll out to our cities.

2ndly an update for the San Fransisco maps…

Google is currently beta testing their google maps for advertising:

Search done for San Francisco Attorney

Good? … possibly. What if I were already in the top 7, would I get charged for the click? And when they click on the map the sponsored listings no longer show.  The down side I see to this is that the sponsored listings don’t show the reviews. Reviews are huge for CTR.  I would prefer the sponsored list show my reviews and take you to the google review page. But as I have not tested this yet, I really have no constructive input. Just making you aware of what is on the horizon. Great thing about the internet is that you can always test… the bad thing is that you are always testing.

So as always… “The Future is so Bright that I’ve go to wear shades.” (Yes I am singing in my head.)

What a great day!

Happy Thanksgiving to all!!!

Insect Control cures pest that can raze your house and blemish your comfort . Get rid of spiders . Get rid of ants. Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Family owned. Family Values. Call and Experience the difference!

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Thanksgiving to Google Maps!