Choosing a pest control name.
Just a few tips on choosing a pest control name.
1- Stay away from town or city names. Town or city names are not trademarkable. Anyone doing business in Sapulpa can use the name Sapulpa in advertising. Trademark law does not permit pest control companies or any other company exclusive rights to a locations name. Ask any trademark lawyer. You may have the name for 20 years and a guy comes along and sets up shop across the street, calls himself St. George Pest Control, and you can’t do a thing about it. And its only fair, that everyone should be able to use the term, “Tulsa Pest Control” otherwise the guy that grabbed the name first would have a huge advantage. Can you imagine if only one exterminator were allowed to advertise with the term Tulsa? Or even a local term like Sapulpa? It may be good for SEO, but when building a brand you don’t want market confusion.
2- Stay away from “kill, killer, slayer” or other like terms. These names may sound great to you and you may think that they convey what your goal is, but studies show that such negative words can be deterrents.
3- Stay away from using specific pests in your name. If you named your company the Mouse Control Guy, then you could be limiting yourself to targeting just mice.
This is soley from my experience and my degree in marketing. In the end, a rose by any other name would smell just as sweet. Meaning, if you provide a great service then no matter what you call your company, people will still come off of your refferals.
Bug Control cures pest that can ruin your home and bother your comfort . Get rid of insects . Get rid of spiders . Get rid of all your pests with our Sapulpa pest control services. Bulwark is the most reviewed Sapulpa exterminator in all of Sapulpa, OK. Serving the entire Tulsa metro area with hundreds of Tulsa homes trusting our family for pest control.
Family owned. Family Values. Call our family pest control service today!
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Choosing a pest control name.
June 18, 2009 - 10:13 AM
